A spin-off of Intel and privately-owned, we've had some $30 million invested in our company from some of the world's leading venture firms, including Intel Capital, New Venture Partners, Opus Capital, OVP Venture Partners, Sigma Partners and Camp Ventures.
We hang our company hat on our low power chip technology and advanced power management techniques that result in Wi-Fi that uses so little power, products can run for years on standard batteries. But what really sets up apart is the architecture we have developed to offload Wi-Fi services from the host processor and to support the networking stack. We do this with a secondary "network" processor. The result is that customers can marry any 8-32bits microcontroller to our solution and get Wi-Fi quickly, easily and at low cost. Nearly any device can now leverage the large installed base of Wi-Fi access points and gain Internet connectivity. We truly deliver on the promise of Wi-Fi - we call it the "Wi-Fi of Things."
Our products address the market demand for low power and low cost Wi-Fi connectivity. We meet these demands through our GS1011 chip and module products, suite of embedded and Serial to Wi-Fi software, and complete solutions and development kits. In addition, a number of device and module vendors offer solutions based on our technology. Our products are sold through both direct and indirect channels.
With our embedded Wi-Fi solutions, customers across a variety of industries can now develop a whole new class of Internet connected products. We are focused on five key market segments: healthcare and fitness, smart energy, industrial control, commercial/building automation and consumer home.
The low power Wi-Fi market is growing dramatically. Over two billion Wi-Fi devices are on the market today. ABI forecasts that Wi-Fi chipsets shipments will exceed 770 million this year, with one billion units expected to ship in 2011. This market is being driven by the increasing popularity of Wi-Fi as a ubiquitous utility to support a wide variety of both mundane and sophisticated uses. We're positioned to take advantage of this growth, with solutions that dramatically simplify the process and reduce the cost of adding Wi-Fi to new and existing applications.